Lumen Is ‘Tinder For Seniors’ And It simply introduced & online that is best dating internet site for seniors
Making Badoo, Bumble and Chappy, Andrey Andreev, understands a plain thing or two about online dating sites. Lumen may be the venture that is latest in Andreev’s profession with cofounders, Antoine Argouges and Charly Lester. A imed at older individuals as opposed to the typical more youthful end regarding the age spectrum – over-50’s are Lumenis the desired clientele.
Despite the perfect match desktop a website that is busy, Argouges views an enormous mobile marketplace for Lumen; “When you have a look at relationship products specific to over 50s, all of them are dating internet sites. 80 million singles over 50 in the united states and Europe that is western [the demographic is] underrepresented by dating sphere.” Argouges must be bullish; he’s got spent +$4.5 million within the software.
The scene is familiar. Swipeable profiles, big images, bios however with one huge difference. All people have to upload a selfie included in the verification procedure, plus an algorithm authenticates this contrary to the other profile images offered. a good touch and a tragic indication of the occasions and difficulties with internet dating.
Dating apps are wide ranging. Any brand new software that is attempting to scale requirements a different sort of style of strategy and Argouges is attempting brand new things ; “Our company is testing plenty of various advertising models, employing a mixture of online and offline, with a concentrate on offline because you want to fulfill our individual base and build up a discussion using them. As an example, this thirty days we are going to a variety of sporting, musical and social occasions which are matching with this brand name eyesight and demographics.” Time will tell if this bears better fruit than the typical spam your buddies and paid-ads strategy that most dating apps would like to utilize. (more…)